In today's society we constantly consume the media. It is the TV that we watch; the newspapers and magazines that we read; the radio that we listen to; the advertisings we interact with; the internet we browse...it is all around us.
"The new media are not bridges between man and nature; they are nature."
Eric McLuhan 1969
We live in a digital age where many of our views, opinions and discussions amongst family, friends and colleagues etc, involve the media and is influenced by it. It shows no signs of slowing down and will continue to expand at prolific rate, bringing with it more new technologies and more importantly more new cultures.
"Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression."
Eric McLuhan 1957
It is for these reasons that the area of New Media Cultures is open to widespread discussion and reflection; they provide us with a greater deal of convenience, but possibly at the expense of value? something i hope to discuss with this blog.
Please feel free to leave any comments.
